Group Created with Sketch. formerly MMI Public Relations BAERING is a strategic communications and brand reputation management firm serving mid-market to Fortune 500 companies in the Research Triangle Region and beyond.

Our Values

We believe insights are gained with a listen-first mindset and kept fresh when we’re curious enough to question every little thing.

We believe that “integrity” and “accountability” are more than buzzwords on a break room bulletin board.

We believe in humanity — that shared experience around a nucleus of empathy and honesty.

We believe that kindness is mandatory, and at the heart of the matter, we all want to be part of a story and a brand that treat us with respect.

BE BOLD. BE CURIOUS. BE HUMAN.

Our Approach

We combine bright minds, collective business and communications expertise and a proven method for success. That’s how we close the gap between what your brand promises and how your stakeholders experience your brand. We are not magicians or mystics. We don’t navigate by hunch.

UNDERSTAND YOUR BUSINESS GOALS

Our strategic framework aligns communications strategies with your growth objectives to advance your business and brand performance. Our fresh perspective lets us see around corners and identify potential blind spots so you stay one step ahead.

ALIGN WITH YOUR STAKEHOLDERS

We take a human-centered approach to understand how your stakeholders experience your brand, then set a shared agenda so we can align your message in a way that resonates.

ENGAGE AT THE RIGHT PLACE AND TIME

Your clients and stakeholders get information from multiple sources at varying times. Our highly targeted strategies enable us to plan for those variables and deliver your message in context and with precision.

MEASURE AND ADJUST TO MAXIMIZE IMPACT

The only constant is change. That’s why we continually measure engagement among audiences and continually adjust our approach for optimal results.

Our Services

  • Advisory

    • Thought Leadership
    • Mergers and Acquisitions
    • Investor Relations
    • Change Management
    • Workplace Culture
    • Recruitment and Retention
    • Crisis Management
  • Strategic

    • Brand Positioning and Strategy
    • Corporate Communications
    • Internal Communications and Brand Integration
    • Sales Enablement
    • Advertising and Media Planning
    • Media Relations
    • Community Relations and Corporate Social Responsibility
    • Event Planning and Management
    • Social Media Strategy and Management
  • Creative

    • Branding and Visual Identity
    • Graphic Design
    • Website Design and Development
    • Video and Motion Graphics
    • Copywriting
    • Collateral Development

Clients

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