BAERING (formerly MMI Public Relations) has announced that it has been selected by the Research Triangle Regional Partnership (RTRP), a business-driven, public-private partnership dedicated to the economic development of the counties comprising the Research Triangle region, for multimedia, creative design, public relations and event planning services in support of the 2016 State of the Research Triangle Region event, taking place Thursday, May 19.
The annual event assembles the region’s top leaders in business, government, education and economic development in order to promote collaboration and fuel new ideas. The theme for 2016’s State of the Research Triangle Region is “The Region of &,” which aims to examine how the seemingly dichotomous qualities of the region’s communities work together to sustain a balanced business ecosystem that encourages diversity, inspires innovation and creates new opportunities.
The addition of RTRP reflects BAERING’s growth as an agency dedicated to providing award-winning, creative marketing and communications solutions that drive brand awareness and engage stakeholders. BAERING works with clients of all sizes, from Fortune 500 to emerging-growth companies, to provide multi-platform communications, brand management and event planning services.
“We are excited about our collaboration and partnership with BAERING,” said Lee Anne Nance, chief operating officer of RTRP. “We were looking to infuse new ideas and energy into our annual State of the Region event, and BAERING impressed us with their dynamic and highly creative ideas to revitalize our message and produce an engaging event. We’re eager to join with the area’s top leaders, executives and thinkers to explore the power and possibilities of ‘The Region of &.’”
“Research Triangle Regional Partnership’s commitment to promoting synergy and smart ideas in our community has positively influenced the counties that make up the Research Triangle region,” said Alfred Leach, president and chief strategy officer for BAERING. “BAERING is pleased to work with RTRP to showcase all of the unique and outstanding qualities that make the Triangle region one of the nation’s most respected destinations for research and innovation.”