The word “culture” has been a buzzword in the business world for years. The concept of corporate culture has made its way into boardrooms and staff meetings, as team members openly discuss the future of the company and the steps everyone can take to reach beyond the team’s full potential.
Culture is a vital component in a business, having a direct impact on its strategic direction and overall success. Business leaders are starting to see a pattern in the workplace — overall success is not entirely quantitative; it doesn’t start and end with ROI. Success stems from within your team, and by taking care of your employees, you are taking care of your customers. It has been shown time and time again that a positive workplace culture leads to increased productivity, healthier and happier staff members, satisfied clients, and more.
At BAERING (formerly MMI Public Relations), nothing is more important to us than the long-lasting relationships we build with our clients. We know that our client relationships directly reflect the positive business culture we live and breathe at the office. These relationships are the foundation of our business, and we strive every day to make sure we are doing everything we can to make our clients happy.
Our culture at BAERING is the pillar and driving force of everything we do. We treat our employees the way we would treat our clients — with respect and integrity. Based on our commitment to excellence, businesses large and small know that we will not only meet, but also exceed their expectations.
According to this Forbes article, here are five ways to integrate positive culture into the workplace, to generate great results within your team, and your client relationships:
- Get leadership on board. Although a strong corporate culture should be organic and develop from grassroots efforts, having the support and encouragement of leadership is key in implementing lasting change. Once you have management’s support, stay on their radar with consistent updates, feedback and innovative ideas.
- Listen to employees. If you ever want an inside look at your company’s culture, look no further than your employees — their feedback is vital. Employees notice when you take the time to listen to them and value their input, which can engage them in the process and excite them about new possibilities. At BAERING, employees might as well have a microphone — our thoughts and ideas are always sought out and appreciated by our leadership team!
- Practice what you preach. Embedding your culture in your people’s practices and daily interactions is crucial. Many companies devise a culture statement or catchphrase, and then simply hang it on wall posters without really thinking about or applying it to normal life. At BAERING, we consistently refer to our mission statement and make sure our team members incorporate those values into their daily tasks and interactions with clients.
- Make it fun. People buy into things they feel have value and enrich their employee experience. Make professional development activities into a game, and reward your team for learning something new. No matter the industry, a strong corporate culture allows creativity to shine through. At BAERING, we are always focused on professional development, offering a sounding board for our subject matter experts to create fun and exciting ways to teach the team something new.
- Measure and adapt. Creating and implementing a strong corporate culture isn’t a simple “check” on the to-do list! Just like individuals, businesses are living, changing organizations that need constant adjustments as personalities, economies, and practices change. Change can be measured in the form of employee surveys, think tanks, focus groups, and more, to make sure feedback is heard loud and clear.
At the end of the day, a business will thrive if its team is happy and the environment is positive. At BAERING, we benefit from a positive business culture, and in turn, our clients benefit from our commitment to their success.