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On Deck With Ashlee Gerow


As BAERING’s director of strategy, Ashlee crafts the strategic vision for our clients, working in tandem with clients to develop actionable strategies, structure solutions, and drive measurable results. She is redefining how strategy and operations connect, taking the trickiest of business challenges, unknotting them, and handing back impactful solutions.

A native of Raleigh, in her previous 10+ years of experience Ashlee served as a senior account supervisor and brand practice lead with BAERING (then MMI). In this role, she was instrumental in establishing and growing the firm’s brand practice and was a key contributor in business development.