WE HAVE A LOT TO SAY

From our take on recent industry news to exciting client projects and agency musings, you’ll find the latest and greatest right here.

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  • Communicating in a Time of Crisis

    Like many of you, we have spent the last few weeks focusing on our business operations to ensure our employees are safe and there are no disruptions in delivery of service or…

  • Kinky Boots: A Life Lesson On Love And Shoes

    Last month, our team had the privilege of attending the North Carolina Theatre’s Kinky Boots and we were immersed into their world of love and leather shoes! On a rainy Tuesday night,…

  • Quality or Quantity? The Evolution of Agencies in 2020

    I can’t put my finger on the driving force, but for this PR agency veteran, it feels like we are in a constant state of change in how we provide services to…

  • Holiday Ads Lean Into the Power of Nostalgia

    The holidays are always a great time to take notice of what companies across all industries are using to motivate consumers to take action – especially in an increasingly digital world. How…

  • On the Twelfth Day of Christmas…

    This is the time of year when we pause to reflect on everything we are grateful for in the past 12 months. We took this chance to look back on our year…

  • Peloton: When the Perfect Gift Sends the Wrong Message

    Why understanding your brand, your audience – and your blind spots – is important.   What you missed… Peloton is getting the cold shoulder this winter and it all started with a…

  • What Are You Thankful For?

    During this holiday season, we are reminded of what we are thankful for at BAERING and at home. We asked our team to share what they are most thankful for, and what…

  • Meet Our Fall Intern: Ashley Hiester

    As an intern, I pictured my role as being the “Chief Coffee-Getter,” the “President of Paper Filing” or the “Busy- work Executive.” I thought that I would be in the background, taking…

  • Our Brand Values Define Our Business

    Our third and final BAERING Birthday blog is from the perspective of Jeanne Harmor, one of our senior account executives. Jeanne had the opportunity to see BAERING transform throughout the rebrand, and…

  • Creativity Can Go A Long Way

    For the second segment of our BAERING Birthday series, we interviewed our graphic designer, Miles Clark, for his perspective on the creative transformation of our brand. Miles led the design of our…