WE HAVE A LOT TO SAY

From our take on recent industry news to exciting client projects and agency musings, you’ll find the latest and greatest right here.

    Loading posts...
  • BAERING Named Agency of Record by LCI for Strategic Consulting, Creative Services and Public Relations

    BAERING, a full-service strategic communications and brand management firm, has been named agency of record by LCI (formerly LC Industries), one of the largest employers of Americans who are blind or visually…

  • You’ve (Still) Got Mail: Creating an Effective Newsletter

    As of January 2019, there are 4.4 billion internet users and 3.5 billion social media users – and nearly all of them have active email accounts. In the U.S. alone, more than…

  • A Day In The Life Of A PR Pro

    When I talk with family and friends about my career, I often get asked, “So what do you actually do?” Typically, I’ll respond with what has become a well-rehearsed quick answer, explaining…

  • Left to right: Elizabeth Kadick, Erin Smith, Ashlee Gerow

    BAERING Names New President and Adds Two Directors

    BAERING has announced the promotion of Erin Smith to the role of president as well as the addition of two director-level positions. Smith joined BAERING (formerly MMI Public Relations) in 2010 as an account…

  • The shoe explosion heard ‘round the world.

    Duke University basketball player Zion Williamson, his injury, and his shoes are dominating the news cycle today after he was injured in the first minute of the famous showdown between Duke and UNC Chapel…

  • On Deck With Sydney Sawaya

    Sydney is an Assistant Account Executive here at BAERING. Sydney joins us after beginning her career with at a start-up company in Durham, NC where she worked as a Media Assistant to…

  • On Deck With Natalie Hetmanski

    Natalie is an Assistant Account Executive here at BAERING. She joins us after beginning her career at Prosek Partners in New York City where she assisted in implementing internal and external communication…

  • BAERING Client LCI Launches Nationwide Rebrand

    Congratulations to our client, LCI (formerly LC Industries), on the successful launch of the company’s rebrand! As one of the largest employers of Americans who are blind or visually impaired, LCI is…

  • If Not Donuts, What’s Being Dunked, Dunkin’?

    Napkins, sugar packets, coffee cups, iced coffee cups, coffee sleeves, wrapping paper, to-go boxes and bags, employee uniforms, digital and print graphics, coffee bags, k-cups, merchandise and packaging. And signs, oh the…