WE HAVE A LOT TO SAY

From our take on recent industry news to exciting client projects and agency musings, you’ll find the latest and greatest right here.

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  • Holiday Ads Lean Into the Power of Nostalgia

    The holidays are always a great time to take notice of what companies across all industries are using to motivate consumers to take action – especially in an increasingly digital world. How…

  • On the Twelfth Day of Christmas…

    This is the time of year when we pause to reflect on everything we are grateful for in the past 12 months. We took this chance to look back on our year…

  • Peloton: When the Perfect Gift Sends the Wrong Message

    Why understanding your brand, your audience – and your blind spots – is important.   What you missed… Peloton is getting the cold shoulder this winter and it all started with a…

  • What Are You Thankful For?

    During this holiday season, we are reminded of what we are thankful for at BAERING and at home. We asked our team to share what they are most thankful for, and what…

  • Meet Our Fall Intern: Ashley Hiester

    As an intern, I pictured my role as being the “Chief Coffee-Getter,” the “President of Paper Filing” or the “Busy- work Executive.” I thought that I would be in the background, taking…

  • Our Brand Values Define Our Business

    Our third and final BAERING Birthday blog is from the perspective of Jeanne Harmor, one of our senior account executives. Jeanne had the opportunity to see BAERING transform throughout the rebrand, and…

  • Creativity Can Go A Long Way

    For the second segment of our BAERING Birthday series, we interviewed our graphic designer, Miles Clark, for his perspective on the creative transformation of our brand. Miles led the design of our…

  • Happy Birthday To…. Us!

    BAERING is celebrating the second birthday of our rebranded organization! For two years, we have lived and breathed – and been challenged- by our brand as it evolves. To give you a…

  • World Smile Day: What Makes BAERING Smile?

    We are celebrating World Smile Day with our client Delta Dental of North Carolina, a non-profit dental insurance provider whose mission is to improve the oral health of the communities it serves.…

  • Media Relations 101 – What To Do When A Reporter Calls

    With summer’s harsh heat waves still upon us, we want to make sure everyone is staying hydrated and healthy- including our pets. Our client, North Carolina Veterinary Medical Association (NCVMA) remains an…