Case Study 0001: Avista Pharma Solutions
FORMULATING DISTINCTION IN A CROWDED MARKET.
When clients bring us their high-stakes challenges, we don’t flinch. That was the case when Avista Pharma Solutions — an investor-backed contract development and manufacturing organization (CDMO) — came to BAERING with three key needs: 1) strong brand message to unify three legacy businesses, 2) significant increase in brand awareness that would match increased capacity resulting from capital investment, 3) meet and surpass aggressive business-growth targets.
With more than 200,000 square feet of space and several hundred employees, company-wide employee engagement and a cohesive external brand were imperative to business success.
Working alongside the CEO and the executive leadership teams, we guided the company through its realignment — providing them with a brand position and go-to-market strategy that supported the company’s overall vision for growth.