Case Study 0002: Lynch Mykins

Restructuring a Structural Engineering Firm.

“In with the new” sums up our work with Lynch Mykins, a Raleigh-based structural engineering firm formerly known as Stroud Pence. On transitioning to new ownership, the firm needed a new name, a new brand position, a new…well, pretty much everything.

Owners Anna Lynch and David Mykins wanted their public-facing identity to reflect what they and their team have known all along: They’re not your typical structural engineers.



Knowing the transition would be centered around a sensitive, internal ownership transaction, we meticulously measured and documented every challenge and opportunity on our path.

Armed with a complete picture of Lynch Mykins’ business, stakeholders, audience and market, we counseled the new executive leadership team through the change.

Lynch Mykins
Lynch Mykins
Lynch Mykins


Lynch Mykins is all about bringing design savvy to traditional structural engineering, so we designed a modern visual identity based on clean, structural forms. We carried these design elements into everything from business cards and letterhead to the company’s website and physical space in their downtown Raleigh headquarters.

Lynch Mykins
Lynch Mykins


When your primary offering is physical-space design, the branding of your own physical space is pretty important. We created a cohesive interior aesthetic and an all-around-cool workspace for the structural engineering design firm’s downtown-Raleigh office.


We worked with the Lynch Mykins team to shape a go-to-market message to give a human voice to the firm’s contemporary, design-oriented vibe.

We flowed the go-to-market message into a strategic communications plan to ensure seamless communication to the firm’s key stakeholders. Our announcement strategy included earned media coverage and advertising, as well as email and social media campaigns.

Lynch Mykins