Case Study 0002: Lynch Mykins
Restructuring a Structural Engineering Firm.
“In with the new” sums up our work with Lynch Mykins, a Raleigh-based structural engineering firm formerly known as Stroud Pence. On transitioning to new ownership, the firm needed a new name, a new brand position, a new…well, pretty much everything.
Owners Anna Lynch and David Mykins wanted their public-facing identity to reflect what they and their team have known all along: They’re not your typical structural engineers.