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  • You’ve (Still) Got Mail: Creating an Effective Newsletter

    As of January 2019, there are 4.4 billion internet users and 3.5 billion social media users – and nearly all of them have active email accounts. In the U.S. alone, more than…

  • A Day In The Life Of A PR Pro

    When I talk with family and friends about my career, I often get asked, “So what do you actually do?” Typically, I’ll respond with what has become a well-rehearsed quick answer, explaining…

  • The shoe explosion heard ‘round the world.

    Duke University basketball player Zion Williamson, his injury, and his shoes are dominating the news cycle today after he was injured in the first minute of the famous showdown between Duke and UNC Chapel…

  • On Deck With Sydney Sawaya

    Sydney is an Assistant Account Executive here at BAERING. Sydney joins us after beginning her career with at a start-up company in Durham, NC where she worked as a Media Assistant to…

  • On Deck With Natalie Hetmanski

    Natalie is an Assistant Account Executive here at BAERING. She joins us after beginning her career at Prosek Partners in New York City where she assisted in implementing internal and external communication…

  • If Not Donuts, What’s Being Dunked, Dunkin’?

    Napkins, sugar packets, coffee cups, iced coffee cups, coffee sleeves, wrapping paper, to-go boxes and bags, employee uniforms, digital and print graphics, coffee bags, k-cups, merchandise and packaging. And signs, oh the…