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  • The Truth About Public Relations

    Switching my major three times before the start of my sophomore year may sound stressful. And that’s because it was. But in the end, it led me to pursue a degree in…

  • The Best Advice I’ve Ever Received

    We’ve all received words of wisdom as we go through our different experiences, growing pains, and various trials and tribulations. Some goes in one ear and out the other, while others seem…

  • Reporters Are Friends, Not Foes

    Media relations can be a tricky game. Some say there’s a particular science behind it, some say it’s just dumb luck. In our combined decades of experience, we are here to tell…

  • Networking 101: Making Career Connections from Your Couch

    After a long search and countless interviews, I secured my summer position as an intern at BAERING. I was looking forward to a summer working at a public relations firm and getting…

  • Two Scoops of Social Justice, Please.

    How Ben and Jerry’s Effectively Delivered a Political Marketing Campaign   We are all well aware that Ben and Jerry’s is a proven expert and connoisseur when it comes to frozen dairy…

  • How to Secure an Internship in a Pandemic

    As a college student, finding an internship geared towards your interests and goals can always be tough. Add a global pandemic to that and, well, it may seem impossible. Having gone through…

  • Walking Away From the Fast Life

    “This fast life soon shatters, cause after all the lights and screams, nothing but my dreams matter.” ~ Tupac Shakur. Those are more than just lyrics by one of my favorite musicians…

  • Returning from Maternity Leave in the Midst of a Pandemic

    “I’ll see you all in 12 weeks!” I began my maternity leave in early February rather confident that my team would hold down the fort, as I entered motherhood for the first…

  • Online Reputation Management: Not if, but when.

    No one wants to be that company whose reputation was ruined in a matter of seconds. You have preventative measures in place, implement HR safeguards, and train your employees on how to…

  • The Secret Sauce to Agency Success

    Prioritizing your clients is a no brainer. It’s an essential part of any agency’s mission that will help you recruit and sustain your various client relationships. But it takes a secret sauce…