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  • Networking 101: Making Career Connections from Your Couch

    After a long search and countless interviews, I secured my summer position as an intern at BAERING. I was looking forward to a summer working at a public relations firm and getting…

  • Two Scoops of Social Justice, Please.

    How Ben and Jerry’s Effectively Delivered a Political Marketing Campaign   We are all well aware that Ben and Jerry’s is a proven expert and connoisseur when it comes to frozen dairy…

  • How to Secure an Internship in a Pandemic

    As a college student, finding an internship geared towards your interests and goals can always be tough. Add a global pandemic to that and, well, it may seem impossible. Having gone through…

  • Walking Away From the Fast Life

    “This fast life soon shatters, cause after all the lights and screams, nothing but my dreams matter.” ~ Tupac Shakur. Those are more than just lyrics by one of my favorite musicians…

  • Returning from Maternity Leave in the Midst of a Pandemic

    “I’ll see you all in 12 weeks!” I began my maternity leave in early February rather confident that my team would hold down the fort, as I entered motherhood for the first…

  • Online Reputation Management: Not if, but when.

    No one wants to be that company whose reputation was ruined in a matter of seconds. You have preventative measures in place, implement HR safeguards, and train your employees on how to…

  • The Secret Sauce to Agency Success

    Prioritizing your clients is a no brainer. It’s an essential part of any agency’s mission that will help you recruit and sustain your various client relationships. But it takes a secret sauce…

  • Getting my BAERINGs in Agency Life

    There were a few things I learned right off the bat during my internship with BAERING: ask questions, voice my ideas, and take initiative to learn more about the things I am…

  • Graduating in a Pandemic

    I remember in February when I was telling my mom about the spreadsheet I set up to keep track of all the jobs I was applying to, to prepare for graduation. I…

  • Influencer Marketing: Choosing The Right Influencer for Your Brand

    A couple weeks ago we introduced you to influencer marketing and explained what it was and why it’s a marketing channel that’s likely here to stay. This week, we’ll discuss the four…