Category / Blog

    Loading posts...
  • Making an Impression with your Personal Brand

    When we think of branding, we often associate the idea with a business or a celebrity. BAERING is in the business of branding. We help businesses communicate their story through their brand…

  • My Quarantine Redecoration Project

    What better time to redecorate than when you’re stuck in the house for hours on end? But how do you choose what art to display? What furniture to purchase? Or which wall…

  • To shock or not to shock: Opinions on the ethics of shock value in journalism

    When you look through history it’s not always easy to find a time when a student-run newspaper makes headlines. But when they do, it’s typically a bombshell revelation. Last week The Daily…

  • It’s The Little Things

    We’re going on six months of captivity at this point, and just like many of you, we are on the verge of going stir crazy. Right now, it’s the little things that…

  • 5 Trends That Revolutionized Marketing Overnight

    Over the past decade we’ve experienced a little bit of change – OK a lot of change – that impacts us daily. They are small things that quietly nudge their way into…

  • The Truth About Public Relations

    Switching my major three times before the start of my sophomore year may sound stressful. And that’s because it was. But in the end, it led me to pursue a degree in…

  • The Best Advice I’ve Ever Received

    We’ve all received words of wisdom as we go through our different experiences, growing pains, and various trials and tribulations. Some goes in one ear and out the other, while others seem…

  • Reporters Are Friends, Not Foes

    Media relations can be a tricky game. Some say there’s a particular science behind it, some say it’s just dumb luck. In our combined decades of experience, we are here to tell…

  • Networking 101: Making Career Connections from Your Couch

    After a long search and countless interviews, I secured my summer position as an intern at BAERING. I was looking forward to a summer working at a public relations firm and getting…

  • Two Scoops of Social Justice, Please.

    How Ben and Jerry’s Effectively Delivered a Political Marketing Campaign   We are all well aware that Ben and Jerry’s is a proven expert and connoisseur when it comes to frozen dairy…