Category / Branding / Public Relations / social media
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How To Effectively Use Today’s Top Social Media Platforms
Social media plays a major role in our everyday lives, both personally and professionally. As businesses and brands start to integrate social media into their marketing and advertising campaigns, it is imperative…
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What is Social Listening, and Why Does it Matter?
Now a days, it isn’t enough to just have an established presence on each social media network. In order for marketers to better connect with their audiences online, they need to know…
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One Year In: Running a Business During a Global Pandemic
Throughout my entire professional career, I have been an entrepreneur. While I have truly enjoyed my journey, it has not come without its obstacles – leading through economic downturns, rapid industry changes…
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The Power of Video Content
TikToks, GIFS, Instagram Reels – oh my! In the new digital age, video content is being highly rewarded. With the majority of people being online these days, whether it be for entertainment,…
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Public Relations and SEO combine for a marketing power punch
As the digital evolution continues and businesses are having to reexamine their marketing strategies to accommodate virtual environments and contactless communication with their customers, knowing how the various facets of marketing work…
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Publicist Tales: A Tale of Terror and Triumph in Paradise
October 30, 1906 is probably a date in history that not many of us are familiar with, however it’s monumental for publicists around the globe. On this day, 114 years ago, Ivy…
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Cutting Through the Noise: A Case Study in Media Relations
Client: UpgradedPoints The travel industry is one of the most cut-throat and high-paced industries there is. Whether you’re an airline competing for passengers, a hotel hoping to increase nightly occupancy, or a…
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The Value of Internal Communications
“What is a company’s greatest asset?” Its people. In our day to day, we are so focused on the numbers and the deadlines that we sometimes forget to measure success from the…
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