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  • YARD SIGN & DESIGN: A LOOK INTO CAMPAIGN GRAPHICS

    Now that election season is finally over, so too are the ads we see everywhere – whether on TV, radio or one of the approximately 5,000 yard signs we’ve driven by over…

  • Publicist Tales: A Tale of Terror and Triumph in Paradise

    October 30, 1906 is probably a date in history that not many of us are familiar with, however it’s monumental for publicists around the globe. On this day, 114 years ago, Ivy…

  • The Things I Didn’t Plan For

    If you asked me six months ago where I’d be halfway through my senior year of college, I would have told you all of my life’s plans. I had everything planned out…

  • Debating a Tagline? Just Do It.

    How many times have you watched a Nike State Farm commercial and chimed in with their taglines? Just Do It Like a good neighbor, State farm is there. Or maybe I’ve watched…

  • Making an Impression with your Personal Brand

    When we think of branding, we often associate the idea with a business or a celebrity. BAERING is in the business of branding. We help businesses communicate their story through their brand…

  • My Quarantine Redecoration Project

    What better time to redecorate than when you’re stuck in the house for hours on end? But how do you choose what art to display? What furniture to purchase? Or which wall…