Tag / Public Relations
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How To Effectively Use Today’s Top Social Media Platforms
Social media plays a major role in our everyday lives, both personally and professionally. As businesses and brands start to integrate social media into their marketing and advertising campaigns, it is imperative…
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The Power of Video Content
TikToks, GIFS, Instagram Reels – oh my! In the new digital age, video content is being highly rewarded. With the majority of people being online these days, whether it be for entertainment,…
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A PDF is the same thing as a digital brochure, right?
Question: In the last six months, have you sent an email telling a prospective or current client that “an overview of our services is attached?” Welcome to 2021 where people are still…
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Public Relations and SEO combine for a marketing power punch
As the digital evolution continues and businesses are having to reexamine their marketing strategies to accommodate virtual environments and contactless communication with their customers, knowing how the various facets of marketing work…
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Despite 2020’s Challenges, Tradition Remains
This year has been a change from the ordinary for all of us. A year that began with New Year’s resolutions focused on exercising, learning a new skill or healthy eating, has…
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Information Overload: Filtering What’s Actually Important
Whether we realize it or not, our brains are taking in so much information every second. In fact, we are seeing more information than ever before – according to Social Media Today,…
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Cutting Through the Noise: A Case Study in Media Relations
Client: UpgradedPoints The travel industry is one of the most cut-throat and high-paced industries there is. Whether you’re an airline competing for passengers, a hotel hoping to increase nightly occupancy, or a…
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Debating a Tagline? Just Do It.
How many times have you watched a Nike State Farm commercial and chimed in with their taglines? Just Do It Like a good neighbor, State farm is there. Or maybe I’ve watched…
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Making an Impression with your Personal Brand
When we think of branding, we often associate the idea with a business or a celebrity. BAERING is in the business of branding. We help businesses communicate their story through their brand…
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The Value of Internal Communications
“What is a company’s greatest asset?” Its people. In our day to day, we are so focused on the numbers and the deadlines that we sometimes forget to measure success from the…
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